Jan 16, 2010

Brilliant Alfa Romeo PR Campaigns.//

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1. 14.99E - We can't go any lower.

In an interesting but questionable attempt at advertising the decreased pricing on its 147, which they’re calling “the lowest price possible” (under 15,000 Euros), Alfa Romeo has undergone an extensive campaign in which it dropped a billboard into the Marianas Trench–the world’s lowest point sitting at around 36,200 feet below sea level.








2. It's easy to buy an Alfa.

"Honey, did you remember the broccoli? And the Alfa?" Antwerp ad agency Duval Guillaume placed in a couple of Belgium's busiest shopping centers this unique ambient advertisement. The car (and it is a real car in the cart): the super-mini MiTo.

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