Bus Stop Ads.//

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3M was so sure their Security Glass was unbreakable, they put a large stack of cash behind it and shoved it in a bus stop. Actually, it was only $500 of real currency stacked on top of fake money, and people could only use their feet to try to break it. A security guard was present to make sure no one broke the rules and that people couldn't get to keep the money if they broke it.

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As part of our campaign to announce that McDonald’s restaurants are now open at night, we designed an ad that could literally only be read at night. During the day, the reversed test and yellow curve were a curious sight. But after the dark, the back-lit poster was reflected in the glass revealing the complete logo and our message.
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This Playstation 2 bus station ad in Malaysia features boards with bubble wrap.

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This outdoor idea not only embraces the media at its disposal but also gives consumers a realistic world of advice to help tackle the current energy crisis in South Africa. The execution ensures that the consumer interacts with the message when a light is triggered by a sensor as they approach the bus stop - illuminating the shelter as well as the message, which reads: “Only use electricity when you need it”. This bus shelter is a strong reminder of how simple it is to save energy, by switching off a light when it’s not a use.
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